Privacy Policy

Serenada Privacy Policy (Updated)

Serenada Privacy Policy Effective Date: [Insert Date] Company: Serenada Ltd

This Privacy Policy explains how Serenada collects, uses, and protects your personal data when you use Serenada Discovery and any future Serenada services. If you do not agree with this Policy, you must not use the platform.

  • Who We Are Serenada Ltd is the data controller responsible for your personal data. Contact: [Insert Company Address] | [Insert Contact Email]
  • What Data We Collect We collect the following categories of data: A. Account Information • Name • Email address • Username • Password (encrypted) • Profile information B. Usage Data • Tracks played • Votes (e.g. fire emoji) • Saves • Shares • Search activity • Artists added to Radar • Listening duration • Device type • IP address C. Artist Data (if applicable) • Uploaded recordings • Metadata • Profile information • Engagement metrics D. Technical Data • Device identifiers • Browser type • Operating system • Log data
  • How We Use Your Data We use personal data to: • operate the Serenada platform • provide music discovery and streaming • personalise recommendations • power taste-matching systems • generate charts and engagement metrics • improve product performance • maintain security • comply with legal obligations
  • Taste-Matching, Profiling and Analytics Serenada analyses: • listening behaviour • engagement signals • music metadata • upload characteristics This involves profiling to create taste profiles and personalised recommendations. This analysis is used solely to: • match listeners with relevant music • improve discovery • surface emerging artists We have conducted a Legitimate Interests Assessment (LIA) to confirm this processing is necessary and balanced (available on request). Serenada does not use music or user data to: • generate synthetic music • replicate artist styles • train systems to replace artists Data-driven systems are used strictly for recommendation and matching. No automated decisions with legal/significant effects are made (Art. 22 UK GDPR).
  • Legal Basis for Processing (UK / GDPR, as amended by Data (Use and Access) Act 2025) We process data under the following lawful bases: • Contract - to provide the service • Legitimate Interests - to improve discovery, personalise recommendations, prevent abuse (LIA documented) • Legal Obligation - to comply with copyright and regulatory requirements • Consent - where required (e.g. marketing communications, non-essential cookies)
  • Data Sharing We may share data with: • Rights organisations where legally required • Payment providers (future paid tier) • Hosting providers • Analytics and infrastructure providers • Legal authorities where required We do not sell personal data.
  • International Transfers Data may be processed outside the UK or EU. Where this occurs, we ensure appropriate safeguards such as: • Standard Contractual Clauses • Adequacy decisions • Equivalent legal protections
  • Data Retention We retain personal data only as long as necessary to: • provide the service • comply with legal obligations • resolve disputes • enforce agreements Users may request deletion subject to legal requirements.
  • Your Rights (UK / EU) You have the right to: • Access your data • Correct inaccurate data • Request deletion • Restrict processing • Object to processing (including profiling for recommendations under legitimate interests) • Data portability • Lodge a complaint with the Information Commissioner's Office To exercise rights, contact: [Insert Email]
  • US Privacy Rights Depending on your state, you may have rights to: • Request access to data collected • Request deletion • Opt out of certain processing Serenada does not sell personal information.
  • Security We implement appropriate technical and organisational measures to protect data. No system is completely secure, but we take reasonable steps to safeguard personal information.
  • Cookies and Tracking Serenada may use cookies or similar technologies to: • maintain sessions • analyse usage • improve performance Where legally required, consent will be requested (with granular options).
  • Children Serenada is not directed at children under 16. If we discover we have collected data from a child without consent, we will delete it.
  • Changes to This Policy We may update this Privacy Policy as the platform evolves. Material changes will be communicated appropriately (e.g., in-app notice + email where possible). Continued use after changes constitutes acceptance.
  • Contact For privacy-related inquiries: [Insert Privacy Contact Email]

Plain Summary We collect account and usage data. We use it to power discovery and improve recommendations (with LIA documented). We do not sell your data. We do not use your music to replace you. We protect your information and respect your rights (including right to object).